Brand Guidelines

Colours

Modern simplicity meers innovation. The mix of colours combines these values in an exciting way. Through its combination and accentuation the Frauscher colour spectrum creates an innovative appearance with a strong recognition value.

The primary colours are Petrol, Darkblue, Mint and White. The secondary colours are yellow, red and grey tones.

In Frauscher communication, only these specified colours may be used. Depending on the application, different colour systems are used: CMYK for printed media; RGB and hexadecimal values for digital media.

Colours

Primary Colours

The primary colours are present on the logos.

PETROL	DARK BLUE	MINT	WHITE
RGB 0 / 109 / 126 HEX #006d7e CMYK 100 / 0 / 30 / 40 PANTONE 3155 C + U RAL 5021 Wasserblau	RGB 37 / 54 / 82 HEX #253652 CMYK 85 / 65 / 30 / 45 PANTONE 534 C + 540 U RAL 5003 Saphirblau	RGB 60 / 183 / 170 HEX #3cb7aa CMYK 70 / 0 / 40 / 0 PANTONE 570 C + 571 U RAL 6027 Lichtgrün

Colours

Secondary Colours

The secondary colours were defined to support Frauscher’s communication materials.

DARK GREY	MEDIUM GREY	LIGHT GREY 1	LIGHT GREY 2
RGB 63 / 78 / 84 HEX #3f4e54 CMYK 30 / 0 / 0 / 80 PANTONE Cool Gray 11 C + U RAL 7043 Verkehrsgrau B	RGB 100 / 121 / 132 HEX #647984 CMYK 30 / 0 / 0 / 60 PANTONE 444 C + U RAL 7046 Telegrau 2	RGB 173 / 182 / 188 HEX #adb6bc CMYK 10 / 0 / 0 / 35 PANTONE Cool Gray 4 C + U RAL 7040 Fenstergrau	RGB 218 / 222 / 225 HEX #dadee1 CMYK 4 / 0 / 0 / 16 PANTONE Cool Gray 1 C + U RAL 7035 Lichtgrau

Red and yellow can be used to highlight important information and show warnings. These colours should be mainly used for user interfaces.

RED	YELLOW
RGB 229 / 32 / 39 HEX #e52027 CMYK 0 / 95 / 85 / 0 PANTONE Warm Red C + U RAL 3024 Leuchtrot	RGB 249 / 190 / 4 HEX #f9be04 CMYK 0 / 20 / 100 / 0 PANTONE 123 C + 114 U RAL 1018 Zinkgelb

Colours

Colour Divisions