Brand Portal

Branding Tool Requirements

We strengthen and modernise our brand. As a “Big Player” we want to be the market leader and guarantee recognition – our personality as a company must be preserved. The symbol “F” stands for Frauscher. As a simplified representation of a track layout it is unique and convertible. The new lettering combines digitalisation and humanity: sharp edges pick up on technical components, round shapes emphasise the approachable side of partnership.