Brand Guidelines

Colours

Modern simplicity meers innovation. The mix of colours combines these values in an exciting way. Through its combination and accentuation the Frauscher colour spectrum creates an innovative appearance with a strong recognition value.

The primary colours are Petrol, Darkblue, Mint and White. The secondary colours are yellow, red and grey tones.

In Frauscher communication, only these specified colours may be used. Depending on the application, different colour systems are used: CMYK for printed media; RGB and hexadecimal values for digital media.

Colours

Primary Colours

The primary colours are present on the logos.

PETROL DARK BLUE MINT WHITE
  • RGB 0 / 109 / 126
  • HEX #006d7e
  • CMYK 100 / 0 / 30 / 40
  • PANTONE 3155 C + U
  • RAL 5021 Wasserblau
  • RGB 37 / 54 / 82
  • HEX #253652
  • CMYK 85 / 65 / 30 / 45
  • PANTONE 534 C + 540 U
  • RAL 5003 Saphirblau
  • RGB 60 / 183 / 170
  • HEX #3cb7aa
  • CMYK 70 / 0 / 40 / 0
  • PANTONE 570 C + 571 U
  • RAL 6027 Lichtgrün
 
Colours

Secondary Colours

The secondary colours were defined to support Frauscher’s communication materials.

DARK GREY MEDIUM GREY LIGHT GREY 1 LIGHT GREY 2
  • RGB 63 / 78 / 84
  • HEX #3f4e54
  • CMYK 30 / 0 / 0 / 80
  • PANTONE Cool Gray 11 C + U
  • RAL 7043 Verkehrsgrau
  • RGB 100 / 121 / 132
  • HEX #647984
  • CMYK 30 / 0 / 0 / 60
  • PANTONE 444 C + U
  • RAL 7046 Telegrau 2
  • RGB 173 / 182 / 188
  • HEX #adb6bc
  • CMYK 10 / 0 / 0 / 35
  • PANTONE Cool Gray 4 C + U
  • RAL 7040 Fenstergrau
  • RGB 218 / 222 / 225
  • HEX #dadee1
  • CMYK 4 / 0 / 0 / 16
  • PANTONE Cool Gray 1 C + U
  • RAL 7035 Lichtgrau

 

Red and yellow can be used to highlight important information and show warnings. These colours should be mainly used for user interfaces.

RED YELLOW
  • RGB 229 / 32 / 39
  • HEX #e52027
  • CMYK 0 / 95 / 85 / 0
  • PANTONE Warm Red C + U
  • RAL 3024 Leuchtrot
  • RGB 249 / 190 / 4
  • HEX #f9be04
  • CMYK 0 / 20 / 100 / 0
  • PANTONE 123 C + 114 U
  • RAL 1018 Zinkgelb
Colours

Colour Divisions