“Track more with less.” is Frauscher’s claim. The claim is independent from the logo and always appears as a one line sentence with a fullstop.
Variants for Frauscher & Sensonic
The claim can only appear in the following combination of colours, depending on which one of the Frauscher logos it is positioned with.
Construction Small-Claim Version
For stationary materials, like business cards and letterheads, the size of the claim in relation to the logotypes should be measured by the height of the “t” in the word “with”. The height of the “t” should be half the height of the Frauscher’s “F”.
Construction Large-Claim Version
For promotional and communication materials, like folders and ads, the size of the claim in relation to the logos can have the same height as the Frauscher “F”. This can be measured by the height of the letter “l” in the word “less”.